I started a project with one of my Social Media Marketing clients nearly a year ago. The project was to create a series of instructional videos on how to instal their do-it-yourself steel roofs. The videos were to be in-depth training videos that I would post on the client’s Youtube, Facebook, and of course the client’s website. Doing these videos would have substantial monetary gains and overall business growth if done right.
For starters no one else in the industry was doing it. This meant when someone looked up “how to instal a steel roof” they’d come across a video that some random Joe-smo may have made. If they were lucky they’d find a more professional video made by a roofing installer. What they wouldn’t find is an in-depth step by step video series explaining every single detail needed to instal a steel roof by the manufacture of that roof.
The reason that this is so important is because we wanted to insure that this manufacture is the go-to company when it comes to reliable information on steel roofs.
When someone google searches “how to instal a steel roof” I want my clients company to be the first to pop up.
This has a ton of benefits related to it. For starters the company is then able to mention that they sell the products necessary to get the job done on their website, or promote the roofing tile itself! The company has already given out free value, proved that it was the go-to company for this industry, this eliminates a lot of the buyers reasons not to buy from that specific company, therefore a sale should be easy.
Another benefit is that the business will be visible for years to come. As we all know when something is posted onto the internet it is there forever. This means that a video done today can give the company exposure for years to come.
A quick example of this is a video I made on a old youtube channel of mine over 5 years ago titled “how to save a photo from the internet onto your mac” to this day one can search “how to save a photo on a mac” and it will be the 1st video to show up. Hundreds of videos have been made since then, but because my video was well produced (kinda), has a good title, and a proper thumbnail, I was able to keep my ranking.
Hopefully by now you understand the importance instructional/review videos and how long they can truly hold their value.
Now let’s move onto how much this will cost to produce. This number varies hugely from project to project. In the example of the job for the steel roof company, that job is going to cost the company around $10,000. That obviously sounds like a ton of money for some videos right? When put into perspective that number can seem miniscule. If the video brings the company only 2 roof sales, it’s paid for. Thats right, 2.
You may be asking what are the costs on your end as the video producer to create these kind of videos, the truth is they are dirt cheap and easy to make.
Looking back on the review videos I used to make on a youtube channel based on LED Light Bars, I made most if not all of them with my cellphone camera, or a hand held $200 video camera. Those videos, like my Mac how-to video, have remained a top search result hit for years. Therefore if you are thinking to yourself that only the world’s finest equipment is going to get you to the top spot on youtube, you’re wrong.
Below is a list of the equipment I currently use. Please keep in mind this equipment has taken me a year to build up, so don’t worry if your budget won’t allow for all of it at once.
Studio Lights: http://amzn.to/2hx3km1
Even if you don’t buy a single thing from the list above you can still make high quality HD videos thanks to that iphone you have in your pocket.
Some may argue that shooting the video is actually the easy part and that editing is where the real difficulty is. I say this depends on skill level and what you enjoy more. Editing may seem like a daunting process to some, but simple editing skills can be easily learned through a few youtube videos and practice.
The editing needed for the how to video series I am creating for the manufacturing company is mind numbingly easy. Just a matter of cutting the footage down to the key parts, adding music and text!
I structured the videos in such a way to retain the attention of whomever is watching them. I wanted to make sure I was hitting all the top search results. If someone was looking up the smallest of details like “how far should I overhang my metal roof” I wanted to insure there was a short video talking about that. This again gave the manufacturing company the ability to prove that they were the go-to spot for any and all steel roof related questions.
Another key benefit of structuring videos in a short, to the point manner is that it makes you, the producer, look good. I could have easily created a hour to two hour long instructional video explaining how to step by step instal a steel roof, but that would not have looked as good as sending over 20+ videos explaining each and every part. Increasing their SEO visibility, giving their clients exactly what they need, and saving the company thousands of dollars on instal related calls.
I wanted to create this post to show every online entrepreneur, youtuber, blogger, and marketing agency the true value behind Youtube posts. With a good content, decent quality, proper title, and a eye catching thumbnail you can create something that will bring people value for years.